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Applications and Tools

From schematics to fully functional applications and websites. A few samples of my work...

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eClincher 
Site & WebApp for Marketing Analytics

 

Currently in development (beta v.), this web application manages, tracks and analyzes data from websites, social media and online marketing channels.

 

I designed the look-and-feel of the website and am instrumental in defining the UI details and prominent features of the application. 

 

I provide photoshop comps and detailed design specs (one example included) for the development team.

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eBay GivingWorks
Breast Cancer & Holidays Campaign

 

eBay collaborated with high-profile celebrities such as former President Clinton, Cher, Ben Stiller, Steve Young, Demi Moore to name a few. 

The celebrities auctioned their personal items and donated the proceedings to their chosen charities.

 

The first campaign that I worked with the eBay Giving Works team was on a Breast Cancer campaign, where I developed the UI flow from wireframes to look-and-feel. 

 

The goal was to raise as much as possible for the relevant charities. This was accomplished by raising the awareness of eBay customers to the campaign mini-site. The mini-site displayed the raised amount in real-time to motivate more and higher bids. Also, the celebrities and the items that they donate were featured prominently in the mini-site and other supporting campaign elements. The bidding process and flow went through several iterations in order to lower the barriers as much as possible for bidders. 

 

The success of the Breast Cancer campaign led to a similar campaign for the Holiday Season. 

 

I am attaching some basic wireframes of the flow and comps of the homepage and some collateral from the campaigns that I created. 

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OH THAT'S YOU
Fashion Social Network

 

In this extensive project, I was responsible for all phases of the design, from tasks and goals analysis, usability testing (you can download documents that I created to use for the usability tests and a test report), information architecture, flows and look-and-feel.

 

I was working directly with the Entrepreneur to execute her idea for a fashion social network. This project went through many iterations. The comps that I present here are not all the final versions, but close.

 

The purpose of the site was to have a platform where users can upload items and check their "fit" to their personal characteristics. The users were also able to comment on each other's "closets", mix and match items, rate them etc. 

 

You can view at left a few samples of sitemaps and wireframes, comps of flow example (of loading sequence of an item and assigning attributes to tie to the algorithm that was used to determine "fit"), a few screenshots of various sections as well as items from the work process that I used with the Drupal developers (screen shots with Functional Specs, Style Guides, etc.).

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TIBCO - tibbr
Micro-blogging tool for the workspace

 

I consulted with the engineers at Tibco on how to improve the UX of their workspace micro-blogging tool "tibbr". 

 

My recommendations included changes to the navigation system, creating hierarchy in blog posts, and changing the “Share” feature at the top to being context-sensitive. I also made some minor visual changes.

 

At the left you can view the comps from this project.

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OnNews
News Commentator tool

 

I worked directly with the Entrepreneur to flash out his idea for a News Commentator online tool. The idea was to get on-board well established "commentators" from broad spectrum of ideologies to write commentaries or tweets on articles from various sources. 

 

I developed schematics and high-fidelity wireframes that detailed the "flagship" website as well as the Add-on commentator tool (aka. "Reader"). The requirement was to start with a Firefox plugin for first phase.  

 

You can view on the left some schematics; sitemap, wireframes, flows and high-fidelity wireframes with functional specs. 

 

You can also download the complete schematics and wireframes in 2 separate PDF files below.

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© 2013 by Osnat Loewenthal

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